As the term suggests, Internet marketing is the marketing of products and/or services over the Internet. Other terms used include online marketing, digital marketing, e-marketing, web marketing and search marketing. Internet marketing is broad in scope. Apart from marketing over the Internet, it incorporates marketing done on emails and wireless media.
The Internet has quite a long history. It was established in the early 90s; however, it was not thought to be a medium of advertising in any way. It was only considered to be a device for exchange of information and emails. Nevertheless, it took such a short time for marketers to discover the potential hidden in it to market products and services. At the moment, it is difficult to understand that there is a company which totally lacks some sort of online marketing.
Internet marketing is highly embraced by marketers owing to its untold benefits. One of them is the ability to reach potential consumers. It uses the web which is not only nationwide, but also worldwide. This implies that products and services are viewed in any place in the world. Additionally, online marketing is cheap, fast and easy. You only need to put very little money and time into it and with only few clicks of the mouse you access your buyers. Besides, you are able to receive response of your market within a snap. Customers may ask questions or even add comments concerning your post very quickly. This way, you communicate and convince them to buy the products or services under promotion.
Online marketing has its drawbacks that should not be overlooked when deciding to practice it or not. One of them is that it requires professionalism otherwise only few buyers will be serious with you. It is important to ensure that your emails and websites are presentable and have the correct impression with the audience. Another disadvantage is that your business may not require you to reach people over the Internet. For instance, you cannot operate a salon online; it calls for face to face contact with clients. Again, it is a limit factor that customers are unable to taste, smell or touch goods prior purchasing tangible goods.
Security of information is very essential to both customers and organization that take part in Internet business. At times, customers delay to but items online because they are not sure that their private information will remain secretive. To solve this challenge, some organizations resort to opting out in which customers’ details are removed immediately after purchase.