First of all, you need understand that there is no right/wrong answer for this question, as I’ve already stated. Different timings may or may not work for different types of blogs.
The following advice is not something that I believe works for every single blog, but it’s what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it’s a myth that readers will be annoyed if you update your blog daily. It’s simply a myth, with no real evidence to back it up. One of my all-time favorite blogs sends me an e-mail every day or every two days.
I love it. It gives me more information than a month of Sundays of autoresponder messages from any other blog.
That said, users also don’t mind if you post only once a week. Truth be told, readers are only looking to see how they can benefit from your blog – that’s pretty much the only reason why they’re there and why they signed up to your e-mail list (unless they are friends or family.
Alright – let’s get down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I’m going to provoke quite a bit of controversy with this one, aren’t I?
But yes – I believe that posting multiple times per day can be beneficial to blogs. If for some reason you’re not available to post multiple times a day, then you should strive to post at least once a day. For nearly 95% of people reading this post, that’s what you should be doing.
You should definitely post this often if you run one of the following blogs, or engage in one of the following business strategies.
Take this blog for example – it deals mainly with blogging, Internet marketing, and SEO tips. In other words, it provides valuable information to those who read this blog regularly.
To be branded as an authority in your niche, your blog needs to have as much helpful, quality content on it. If that means posting 3-5 times a day, go ahead.
Most blogs on the Internet (including yours) will fall into this category.
Let’s face it – personal blogs usually don’t get much traffic. The previous rule about readers coming solely for personal benefit once again applies here.
There’s little benefit a reader can gain from your personal blog unless you’re A.) Hilarious or B.) A fantastic writer who can hold people spellbound.
Chances are, you’re not either. But let’s just suppose that you decide to go ahead and start a personal blog regardless. You should be posting once per day.
For most personal blogs, I wouldn’t recommend more than once a day (because hey – people like to have a little time to think about themselves, and not just you).
However, once per day is usually necessary, if you want any sort of traffic. This is because that the people who do follow and read your blog regularly obviously think you’re a fantastic writer or funny. And, they need their daily dose of fantastic funny (but again, don’t overdose).