A blog is an internet publication which usually take the form of a diary or journal, although they can also be used for news and reviews about specific topics or products. Blogs usually include personal comments, viewpoints and experiences as well as often containing links, videos and images. Lots of people begin keeping a blog as a way of expressing personal or professional views.
Blogs however can quite easily be used as a platform for writing about and marketing your business or products online. At the moment blogs are experiencing a huge level of popularity across all sectors of the internet and can be an effective and very inexpensive way to reach a wider audience.
One of the best things about blogs is that people often read them at leisure. Clients and consumers are becoming more and more wary of advertising but will happily read a blog as long as it has some interest to them on a personal level. Most of the worlds top companies use blogs to deliver more value and a more personal touch when trying to introduce people to their companies a strategy that seems to be producing good results.
Where to start?;
Starting a blog is surprisingly simple all you really need is the time to write and somewhere to post your blog. To start with you will obviously need a topic or theme for your blog. A great way to get some good ideas for your topic is to look around the internet first and see what other people are talking about on their blogs. Generally speaking you want to have one core theme for your blog similar to the way that many newspapers have columnists that talk about one specific topic. This topic can be very narrow or very wide but it is important to ensure that your readers know what kind of things you are likely to cover otherwise they are likely to read one article they are interested in and then stop following your blog if you begin talking on a topic that has no interest to them.
Once you have a general outline for what you want your blog to be about you need to start thinking of what you want to name your blog. Short catchy names are great but make sure to try and include some clues as to what the blog covers in the title. This will make it much easier for people to find your blog.
Of course deciding on a topic and working out a cool name will be of no use if you don’t have a place to post your blog. There are a huge amount of places around the internet where you can post a blog nowadays, some of which are free and some of which charge a fee for use. If you can’t find a place to put your blog I would suggest simply doing a quick Google search for blog hosting sites and then doing a little research into which option is best for you. Of course if you have your own website already then you can also post your blog right to it’s own page there. One big advantage of this is that it can also bring people in to have a look around the rest of your webpage if they like what they see on the blog.
Things to remember about writing;
Writing a blog is by no means rocket science, but there are a few things that you should try to keep in mind to make sure your blog is easy and enjoyable for your followers to read.
1. Make sure your English (or whatever language your blog is in) is up to a certain standard. While society cares far less about perfect grammar, spelling and syntax than it did in the past it is still important to at least ensure that you make your blog legible. Obviously most websites and blog sites have a built in spell check too so there really is no excuse for bad spelling.
2. Try to express yourself clearly. Blogs are not really formal writing and are definitely not supposed to be an essay. Try to keep your sentences and paragraphs reasonably short and keep your language light and easy to read.
3. Think about adding videos and/or pictures to your blog. Research has shown quite clearly that people engage much more readily with pictures and especially with videos than with walls of solid text.
4. Even if you are promoting a product, company or service try to minimize the amount of advertising you have in each blog post. It’s OK to give people an option to buy your product or through an affiliate link buy a product you are talking about and which may interest them, but having a huge amount of “spam” links and banners all over your page is a huge turn off. After all as we have already said people usually come to blogs looking for information or a little light leisure reading, not to be bombarded by your sales pitch.